Inside Perfume

Posts Tagged ‘Perfume

I have to admit, Justin Bieber came up with a pretty good fragrance idea in collaboration with Etoile Nation… scented jewelry! The fragrant dog tags and bracelets have been at Walmart since fall 2010, and are now coming to CVS and FYE with new pomegranate scents, available for just $10. It’s got trendy written all over it, especially with the upcoming opportunity to get your own customized dog tags from Etoilenation.com/custom. Mom’s, brace yourselves for your kids trying to explain why they need $100 for those custom dog tags though! Surely they won’t want to be seen in school with the plain $10 version. Back to the great idea part though, what a practical format for those who don’t like putting perfume on their skin, or want to change scents throughout the day. Though in the form of a Bieber dog tag… you might want to leave it for the kiddies.

You can see Justin Bieber wearing his custom white gold and diamond dog tags in his “That Should Be Me” video with Rascal Flatts:

Read The Scent of Justin Bieber Fever by Molly Prior, WWD

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You know when Calvin Klein unveils a new fragrance it’s a big deal. Calvin Klein doesn’t make trendy perfumes, they make classics. Their hits of the past are still vastly popular, especially with people that don’t necessarily follow the world of fragrance. In October 2010, Calvin Klein will launch Beauty worldwide. Beauty represents many firsts for Calvin Klein fragrance though. It responds to a gap in their fragrances, targeted at their Calvin Klein Collection customers, hoping it will be considered more prestige. It’s also the first Calvin Klein launch done completely by Coty, since taking over the license from Unilever Prestige in 2005. In an interview with WWD, Catherine Walsh, senior vice president of American Fragrances at Coty Prestige, said that Beauty is “…very elegant, and that’s why we wanted to work with Diane (Kruger),” spokeswoman for Beauty. She continued: “This woman we’re trying to portray – she’s not someone who doesn’t have experiences in her life. We wanted this woman to be worldly and well-traveled, a confident woman and a woman who had strength.” The scent was created by Sophie Labbé of International Flavors & Fragrances, with top notes of ambrette seeds, a heart of jasmine, and a dry down of cedarwood. The bottle alone is beautiful, with the simple, clean, elegant style Calvin Klein is known for, and it’s likely to live up to the staying power that Calvin Klein fragrances are known for as well.

Lola by Marc Jacobs

Let me tell you about Lola. No not Madonna’s daughter Lourdes, but the latest hit perfume by the legendary American designer Marc Jacobs. Though she’s the second born, she is the older, more sultry sister of Jacobs’ first perfume Daisy, which was a mega-hit giving him “street cred” in the perfume world. Lola is a sensuous, fruity floral fragrance that opens with “sparkling fruitiness: pink peppercorn, pear and ruby red grapefruit.”  The heart notes are described as ultra-feminine florals: rose, fuschia peony and germanium.” Finally, Lola’s “warm and seductive” base notes consist of “vanilla, warm tonka bean and creamy musk.”

Here is Lola, in her own words, on the concept and design:

Marc Jacobs designed Lola as an electrifying, over-the-top bouquet exploding from the bottle. Twisting layers of fabric, he fashioned the sumptuous swirls of a lavish floral bouquet. The iconic high gloss cap shines with astonishing proportions and playful colors making it irresistible to touch.

Illustrating his inventiveness, Jacobs designed two unique bottle shapes. The subtle faceted voluptuous glass bottle is a rich violet that expresses the sensuality of the fragrance. The carton is an artistic interpretation of the lush iconic floral bouquet – a bright fuschia berry and plum palette plays against a dramatic matte black background.

Lola embodies imaginative elements creating a lasting impression and a must have luxury.

What’s to be said of all this flowery delight? Lola has been available since 2009, there are ample reviews out there. Here are a list of my favorites:

Burberry And GQ Celebrate Burberry The Beat For Men In Los Angeles

Burberry The Beat For Men followed a women’s version in September of 2008. Created by perfumers Olivier Polge and Domitille Bertier, The Beat was inspired by the music of bands like the Fratellis, Razorlight, Kasabian and Arctic Monkeys. The perfumers actually listened to their music while creating The Beat, making it a scent shaped by the youthful generation it’s made for.

Marketing for The Beat was stylized in a retro London fashion, as British is the signature style of Burberry. Artistic Director Christopher Baily is one of the top visionaries of out time.

From the Burberry The Beat For Men website:

The Scent:

Vetiver Bourbon Leatherwood Cedrat-Black Pepper-Violet Leaves

Burberry The Beat For Men is a fresh woody fragrance.

Leatherwood: A distinctive smoky scent characterised by a textured woodiness and lather accents.

Vetiver Bourbon: A multi-faceted woody note, combining subtle elegance with unmistakable style.

Cedrat, Black Pepper & Violet Leaves Accord: The fresh and sharp intensity of cedrat contrasts with spicy black pepper and is accentuated by the energising scent of violet leaves.

The Concept

The fragrance is about the guy who lives in the moment. A respect for British heritage, history and modernity. Masculine energy, innovation and creativity. Attitude expressing individuality.

‘We wanted to create a fragrance that expressed disbehevelled elegance – an unforced look, style and attitude that is young, modern, masculine and dynamic. Articulating the creativity, positivity, energy and open-minded, individualistic, effortless approach of The Beat man.’

-Christopher Bailey

-RyanNY

I’ve followed Kim Kardashian’s debut perfume since it was just talk. Years later, it is now one among us in the world of celebrity perfumes! Exclusive seller, Sephora is promoting the new scent with a “Live Like Kim Kardashian Sweepstakes” for their Beauty Insiders members. If you go to Sephora’s Facebook page, you’ll see it defaults to a special tab called “Meet Kim.” There, you can get the details on how to enter “for a chance to meet Kim and spend a day living her glamorous life.” There are also links to shop her brand on Sephora, how to “get her look” with cosmetics, and a YouTube video of Kim’s fragrance ad. I’m excited to see this fragrance out on the scene now. I now she really took her time and made a great effort to get her first fragrance just right. Congrats Kim!

Related Posts:

Watch Kim’s new fragrance ad:

Image by WENN.com

Matthew McConaughey was spotted doing a photo shoot on the Zuma Beach in Malibu yesterday. It was most likely a photo shoot for Dolce & Gabbana’s fragrance, The One, which McConaughey has been the spokesmodel for since its launch about a year and a half ago. See more pics here: http://backseatcuddler.com/2010/01/28/matthew-mcconaughey-tux-on-the-beach/

The One is available in a men’s and women’s version. Check them out here: http://man.dolcegabbanatheone.com/

I have a guest post today from our Brand Manager of ParfumsBelcam,
D. Dimock, who is going to tell us about a couple new fragrances she has just released this month.
-RyanNY

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Clash and Light & Harmony together

Clash, and Light & Harmony

ParfumsBelcam has two new fragrances rolling out this month, both are our versions of Ed Hardy® fragrances. Clash™ is our version of Ed Hardy® for men, and Light & Harmony™ is our version of Ed Hardy® Love & Luck for Women (which RyanNY posted about recently).

Clash™, our version of the popular Ed Hardy® for men eau de toilette, is a refreshing fougere fragrance composed of cool marine notes and citrus highlights blended with fresh green accord and a base of sheer musks and precious wood. A fragrance with soul! I think this is a great fragrance for young men, that can be used casually on a daily basis.

Light & Harmony™, our version of Ed Hardy Love & Luck* for women is a fruity, floral fragrance with top notes of cherry blossom and iced bergamot followed by hints of white muguet, black currant and sheer jasmine over a base of creamy musk and patchouli. Edgy yet elegant!

We are introducing both of these new fragrances at 20% off their regular price on our website, BelcamShop.comClash™ comes in a 3.4 oz, 100 mL Eau de Toilette Spray  for $7.96 (regularly $9.95),  and Light & Harmony™ comes in a 1.7 oz, 50 mL Eau de Parfum Spray at $7.20 (regularly $9.00).

-D. Dimock


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