Inside Perfume

Posts Tagged ‘Perfume News

I have to admit, Justin Bieber came up with a pretty good fragrance idea in collaboration with Etoile Nation… scented jewelry! The fragrant dog tags and bracelets have been at Walmart since fall 2010, and are now coming to CVS and FYE with new pomegranate scents, available for just $10. It’s got trendy written all over it, especially with the upcoming opportunity to get your own customized dog tags from Etoilenation.com/custom. Mom’s, brace yourselves for your kids trying to explain why they need $100 for those custom dog tags though! Surely they won’t want to be seen in school with the plain $10 version. Back to the great idea part though, what a practical format for those who don’t like putting perfume on their skin, or want to change scents throughout the day. Though in the form of a Bieber dog tag… you might want to leave it for the kiddies.

You can see Justin Bieber wearing his custom white gold and diamond dog tags in his “That Should Be Me” video with Rascal Flatts:

Read The Scent of Justin Bieber Fever by Molly Prior, WWD

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I’ve followed Kim Kardashian’s debut perfume since it was just talk. Years later, it is now one among us in the world of celebrity perfumes! Exclusive seller, Sephora is promoting the new scent with a “Live Like Kim Kardashian Sweepstakes” for their Beauty Insiders members. If you go to Sephora’s Facebook page, you’ll see it defaults to a special tab called “Meet Kim.” There, you can get the details on how to enter “for a chance to meet Kim and spend a day living her glamorous life.” There are also links to shop her brand on Sephora, how to “get her look” with cosmetics, and a YouTube video of Kim’s fragrance ad. I’m excited to see this fragrance out on the scene now. I now she really took her time and made a great effort to get her first fragrance just right. Congrats Kim!

Related Posts:

Watch Kim’s new fragrance ad:

Image by WENN.com

Matthew McConaughey was spotted doing a photo shoot on the Zuma Beach in Malibu yesterday. It was most likely a photo shoot for Dolce & Gabbana’s fragrance, The One, which McConaughey has been the spokesmodel for since its launch about a year and a half ago. See more pics here: http://backseatcuddler.com/2010/01/28/matthew-mcconaughey-tux-on-the-beach/

The One is available in a men’s and women’s version. Check them out here: http://man.dolcegabbanatheone.com/

I have a guest post today from our Brand Manager of ParfumsBelcam,
D. Dimock, who is going to tell us about a couple new fragrances she has just released this month.
-RyanNY

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Clash and Light & Harmony together

Clash, and Light & Harmony

ParfumsBelcam has two new fragrances rolling out this month, both are our versions of Ed Hardy® fragrances. Clash™ is our version of Ed Hardy® for men, and Light & Harmony™ is our version of Ed Hardy® Love & Luck for Women (which RyanNY posted about recently).

Clash™, our version of the popular Ed Hardy® for men eau de toilette, is a refreshing fougere fragrance composed of cool marine notes and citrus highlights blended with fresh green accord and a base of sheer musks and precious wood. A fragrance with soul! I think this is a great fragrance for young men, that can be used casually on a daily basis.

Light & Harmony™, our version of Ed Hardy Love & Luck* for women is a fruity, floral fragrance with top notes of cherry blossom and iced bergamot followed by hints of white muguet, black currant and sheer jasmine over a base of creamy musk and patchouli. Edgy yet elegant!

We are introducing both of these new fragrances at 20% off their regular price on our website, BelcamShop.comClash™ comes in a 3.4 oz, 100 mL Eau de Toilette Spray  for $7.96 (regularly $9.95),  and Light & Harmony™ comes in a 1.7 oz, 50 mL Eau de Parfum Spray at $7.20 (regularly $9.00).

-D. Dimock

U.S. Raises Air Security Alert To Red

Daisy Marc Jacobs is now available in the convenience of an eau de toilette rollerball, available exclusively at Sephora for $20. The hit 2007 perfume by Marc Jacobs has seen many stages as a result of its success. Last spring I posted about Daisy eau de parfum Silver Edition, which is now available. Now Daisy can travel with you in this compact roll-on, like many new fragrances at Sephora. The last two celebrity fragrances I’ve posted about, Kat Von D and Kim Kardashian (due in 2010), are both being sold in rollerballs at Sephora.

Is it really worth paying a lot more for the convenience of a rollerball though? At Sephora, the Daisy 1.7 oz Eau de Toilette Spray is $57. That’s $33.53 per ounce. The Daisy 0.24 oz Eau de Toilette Rollerball is $20. That’s $83.33 per ounce! Don’t get me wrong, I think the rollerball is a great idea, and very convenient. You have to admit though that it’s a little shocking when you put the cost into perspective.

Tell me what you think:

  • Is the rollerball is a new trend in perfume that will take off?
  • Are you willing to pay more per ounce for the convenience of a rollerball?

Kim Kardashian, being attentive to her fans via her blog, posted yesterday that she was recently in NYC to debut her self-titled fragrance to “beauty editors from Seventeen MagazineLucky MagazineGlamourSelf and a ton more!” And the result of a phone interview has already been published in WWD. The bottle design and scent have been completed and she’s busy at work with the early stages of promotion. The WWD article mentioned that Kim has an incredible online fan base, over 2.5 million followers on Twitter! So in addition to print advertising, a lot of the promotion for the fragrance will take place on Facebook, Twitter and MySpace.

Kim has made a point of including her fans in the process of making this fragrance. It may be the first perfume creation to be thoroughly documented on a blog! The blog was the first place she announced she would be making a fragrance. She even posted photos of the cast of the bottle design. The shade of pink to be used on the bottle was decided by a poll she presented to her fans. So it’s no surprise that Kim will be doing some surprise appearances for the release that she will only announce on Twitter. I’m assuming that these appearances will be at Sephora locations, since Sephora said she would be doing appearances in their stores. The perfume will be available exclusively at Sephora for three months, and released elsewhere by Mother’s Day, 2010.

It’s kind of ironic that the fragrance will be debuted to the rest of the world by Mother’s Day. The fragrance was originally planned to hit stores before Mother’s Day in 2009! When that date came and the perfume was still not out, I spoke with the reported producer of the fragranceNew Wave Fragrances. New Wave is the producer of the Ed Hardy line of fragrances, and Christian Audigier fragrances. They told me to expect a release of the perfume in early 2010. That’s still true, but WWD reported that the producer of the fragrance is now Lighthouse Beauty, producer of 50 Cent’s Power fragrance. So I’m guessing the delay with the perfume may have to do with some back story about the business end of the deal.

Regardless, the scent has been completed and Kim says it’s “exactly how she wants to smell.” It features crisp top notes; middle notes of  jasmine, tuberose, and gardenia; and base notes of tonka bean, jacaranda wood, and sandalwood. Again, it will debut with a three month exclusive at Sephora, and roll out to department stores by Mother’s Day.

Connected by Gender One

Connected by Gender One

Last week Gender One introduced a new addition to the line of unisex fragrances, Connected by Gender One! An extension of the popular Gender One fragrance, this unisex fragrance is a composition of woody and floral notes including citrus complex, leafy green accord, cyclamen, ozonic accents, cedarwood and sparkling musks. A cool and provocative scent to appeal to both sexes. It is available in a 3.4 oz, 100 mL Eau de Toilette Spray at an introductory price of $7.96, 20% off the regular $9.95 price! Wear it! Share it! Connect!

Click here to purchase Connected by Gender One


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