Inside Perfume

Ed Hardy Love & Luck

Posted on: October 22, 2009

Ed Hardy Love & Luck for Women (left) and for Men (right)

Ed Hardy Love & Luck for Women (left) and for Men (right)

The Ed Hardy brand by Christian Audigier has blasted into universal proportions, with licensed products ranging from bling clad t-shirts to hand sanitizer. The brand concept is based on the tattoo art of Don Ed Hardy, which is versatile enough to be applied to any product. Some notable fragrances have come out of this craze from the license holder New Wave Fragrances. Ed Hardy Love & Luck is a fine masstige fragrance available in a men’s and women’s version.

Ed Hardy Love & Luck for Women, created by perfumer Adriana Medina, is a fruity floral with elegant woods and bright fruits. Love & Luck for Women has notes of bergamot and blood orange, a red sake accord, forbidden plum, nectarine and jasmine petals, and lots of pink peppercorn. The dry down is listed as musks, creamy sandalwood and patchouli, though the patchouli is light. The sweet, floral notes manage to last a long time. They call it a “perfect balance of sophistication and playfulness,” but I wouldn’t describe it as sophisticated at all. It’s definitely playful though, being very sweet and feminine. Great for tween to twenties ages, but definitely not sophisticated enough for an adult woman to wear.

Ed Hardy Love & Luck for Men, created by Olivier Gillotin, is a “a bright, eclectic mix of fruits and fresh scents.” Love & Luck for Men has notes of mandarin, bergamot, and juicy orange, with a touch of cardamom. Sticking with the alcohol theme (the red sake in the women’s) an absinthe accord is mixed with notes of sage and cypress. Base notes include a smoky woody note of “Agarwood ScentTrek,” with musks and dark vetiver. This scent would appropriately appeal to frat boys and jocks. It’s heavy cleanliness reminds me of Hugo Boss. It seems like the perfect answer to the Ed Hardy guy’s needs: a clean, fresh scent that is familiar and not too obscure. I’d say it’s suitable for the same age range, tween boys to young men. Who knows, perhaps it’s the Hugo Boss of today.

Ed Hardy Love & Luck (women and men) is available in all Ed Hardy boutiques and in department stores nationwide: Nordstrom’s, Sephora, Macy’s, Dillard’s, Ulta Beauty, Buckle, Bon Ton, Carson’s, Belk’s, and Von Mour. The Men’s is available in an eau de toilette in 3.4 fl oz for $75, and 1.7 oz for $55. It’s also available in a hair and body wash, and a deodorant stick. The women’s fragrance is sold at the same respective sizes and prices, but as an eau de parfum. It is also available as a bath and shower gel, and a body lotion.

-RyanNY

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