Inside Perfume

Viktor & Rolf Perfume

Posted on: July 14, 2009

Flowerbomb

Flowerbomb

The Dutch designer duo Viktor & Rolf  have risen to fame since the turn of the century with a dynamic and narrative outlook on fashion. They always dreamt of creating a brand that “could create a universe beyond fashion collections.” L’Oreal gave them the chance in 2002 with a licensing deal to produce perfumes for them. Beginning with a bang in 2004, they rolled out Flowerbomb, a scent with an explosion of a thousand flowers at once. The concept began with just the name. The bottle design looks like a grenade suitable for a princess, bringing the concept full circle. Flowerbomb has notes of pink berries, tangerine, bergamot, and citrus. In 2006, they followed up with Antidote, a men’s fragrance premiered at a fashion show. Cast in the theme of the tuxedo clad, London gentleman, Antidote has notes of citrus, amber, patchouli and jasmine. Finally, word is out that Viktor & Rolf will be unveiling a new women’s perfume some time this month in Paris. News to come as it becomes available.

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