Inside Perfume

New Fragrances: Rihanna, Kanye West (plus Jay-Z and Beyoncé?!?)

Posted on: April 15, 2009


Last week Parlux Fragrances announced  an agreement with Iconic LLC, the licensing company of Hip Hop Legend Jay-Z. The agreement includes individual fragrance licenses for hip hop artist Kanye West, and pop singer Rihanna. Parlux has had luck with celebrity fragrances, such as Paris Hilton and Jessica Simpson, and continues to roll out exciting new licenses like the upcoming Queen Latifa fragrance and Mark Echo. Along with the big announcement of Rihanna and Kanye West fragrances comes the hope for other licenses as well. Parlux said that they are negotiating a Jay-Z fragrance, and are “in discussions with a well-established female artist.” Let’s see… Jay-Z… a well-established female artist… Who is Beyoncé?! I think they obviously want us to suspect this is Beyoncé. Parlux Chariman and CEO, Neil Katz, said they expect to announce who the secret female is within a month. 

Mark my words… Beyoncé!


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


Subscribe to Inside Perfume

Become a Fan on Facebook

Follow on Twitter

A Service of Belcam Inc.