Inside Perfume

Le Labo Introduces Oud 27

Posted on: April 13, 2009

oud-27-le-labo-2New York perfume marketer Le Labo just introduced their first new scent in three years, the dark oriental Oud 27. Developed by Le Labo founders Fabrice Penot and Eddie Roschi and Firmenich perfumer Vincent Schaller, whose intention was to create a pure oriental, “overwhelming and disturbing in its signature and power.”

Oud is a fungus that grows on Agarwood trees of the Middle East, and together with the tree it makes a pungent, smoky scent. 27 is the number of ingredients used to create the fragrance. Ingredients like:

“Agarwood, Aldehyde, Ambergris, Amber, Black Pepper, Cedar Atlas, Civette, Gaiac, Incense, Musc, Nutmeg, Patchouli, Rose Bulgare, Safran, and Vetyver”

Eddie Roschi says “it’s an offbeat interpretation of an oriental wood.” Personally, I like things that are offbeat, and this actually sounds like an interesting scent. Next time I’m in NYC I’ll make sure to stop by Le Labo’s flagship store (233 Elizabeth St.) and check it out. The store is quite the experience from what I’ve heard too. They also have stores in LA, and Tokyo.

Oud 27 is available at all Le Labo locations, and in the US at Barneys in New York, Dallas, Las Vegas and San Francisco, possibly reaching Chicago and LA Barneys locations as well.


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