Inside Perfume

Alfred Sung Always

Posted on: March 23, 2009

I hadn’t heard Alfred Sung’s name in a while, perhaps just missing news on him, but regardless I’m looking forward to a new fragrance from him… Always! Perhaps the most intriguing tidbit about Always is its creation was inspired by Grace Kelly! Sung claims that the images of her on her wedding day inspired him to create a “scent for the modern bride.” 

Always is described as a “sparkling floral”…

Top notes: water lily, kumquat and neroli
Heart: pink peony, honeysuckle petals and orris absolute
Base notes: sandalwood, patchouli and ambrette seeds.

Sung says it’s a “bouquet built around orris, the most unique ingredient,” and “a modern element.”

In April, you can find Always in Canada at The Bay, Shoppers Drug Mart, and Sears, and at Elizabeth Arden’s Manhattan flagship store and on Then, in the fall, Always will find it’s way to approximately 200 stores in the US.


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