Inside Perfume

Alfred Sung Always

Posted on: March 23, 2009

I hadn’t heard Alfred Sung’s name in a while, perhaps just missing news on him, but regardless I’m looking forward to a new fragrance from him… Always! Perhaps the most intriguing tidbit about Always is its creation was inspired by Grace Kelly! Sung claims that the images of her on her wedding day inspired him to create a “scent for the modern bride.” 

Always is described as a “sparkling floral”…

Top notes: water lily, kumquat and neroli
Heart: pink peony, honeysuckle petals and orris absolute
Base notes: sandalwood, patchouli and ambrette seeds.

Sung says it’s a “bouquet built around orris, the most unique ingredient,” and “a modern element.”

In April, you can find Always in Canada at The Bay, Shoppers Drug Mart, and Sears, and at Elizabeth Arden’s Manhattan flagship store and on elizabetharden.com. Then, in the fall, Always will find it’s way to approximately 200 stores in the US.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

Subscribe to Inside Perfume

Become a Fan on Facebook


Follow on Twitter

A Service of Belcam Inc.