Inside Perfume

Limited Edition Prada Perfumes

Posted on: February 2, 2009

 

Photograph by d'n'c on Flickr

Photograph by d'n'c on Flickr

Nothing gets me more excited about a product than it being limited edition. Gimmick or not, I just love having something that’s hard to find or very rare. What captures me even more? A collection of limited edition products! This March, Prada introduces Infusion de Fleaur d’Oranger, the first fragrance from the Ephemeral Infusion Collection. The collection will feature a different perfume each year, that will only be available for four months. This is not the first limited collection put forth by Prada. They released the Exclusive Scent collection back in 2003. It consisted of four scents that could be mixed to create your own unique invention. Exclusive Scent was limited by quantity though. The Ephemeral Infusion collection is a new concept for Prada, expected to “add to the portfolio and allow more people to relate to the Prada experience,” says Tomaso Galli, Prada SpA group communication and external director, in WWD. He continues:

 

“In today’s world, people want new things, playful and different.”

I couldn’t agree more. That is exactly what I seek these days. The idea of running out for the latest hit scent is growing out of fashion. People thrive to be unique and diverse, and a broader Prada portfolio embraces that desire. 

Fleur d’Oranger, and future Ephemeral Infusion scents will be available at Neiman Marcus, Nordstrom, Saks Fifth Avenue, Bergdorf Goodman, Prada boutiques, Bloomingdale’s and Barneys New York.

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