Inside Perfume

Notorious by Ralph Lauren

Posted on: September 9, 2008

Ralph Lauren just posted a couple videos on their YouTube channel, RLTV, promoting the film that promotes their new women’s fragrance Notorious. It’s a long chain of promotions, but a pretty chic one. Perfumers are doing a lot of creative things these days to start a buzz. I’ve mentioned before the extravagant websites for new fragrances like Daisy and Coco Mademoiselle. Ralph Lauren has produced a film directed by award winning director Wong Kar-wai. Shot in Paris this year, the film is intended to capture the essence of 1930’s Hollywood. It’s very glamorous and sexy. Check it out…

Notorious by Ralph Lauren from L’Oréal is available exclusively at Bloomingdale’s followed by a rollout to 3,500 US doors. Available in 120 countries worldwide.

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