Inside Perfume

Perfume & Web Presence

Posted on: August 18, 2008

I’ve been surfing a lot of official perfume websites lately and I’m surprised by all of the fancy sites for promoting perfumes out there! The first one I encountered (an appropriate term) was Marc Jacob’s site for Daisy, which they call a “field.” Upon arrival you are prompted to either “take a peek,” create a profile or “enter the field.” If you create a profile you can make the daisies grow. You are invited to nurture the field by playing games, updating your profile and inviting friends (of course).

The next site I saw like this, which made me recognize a pattern, was Chanel’s site for the Daisy-like Coco Mademoiselle. After reading a poem you are invited to take a tour of Coco Chanel’s luxurious, museum-like apartment. You are guided through four rooms where there are certain objects that, upon rollover, have an explanation. Each one describes an element of Coco’s lifestyle, and sources of creativity, that shaped Chanel as an influential brand for women. The tour is concluded with the video ad for Coco Mademoiselle with Keira Knightley, and music by Joss Stone.

The last one I’d like to mention, is loosely related to perfume, but worth noting. Dolce & Gabbana has collaborated with Google to create iGoogle, a charitable project to benefit Médecins Sans Frontières, an international medical and humanitarian aid organization. “iGoogle is a service allowing the users to design a customized Internet page that includes the capability to add web feeds, Google Gadgets and themes.” D&G contributed their trademark leopard print in the header. On the design choice they say, “animal prints are essential for the Existence of divas and divine women… The Animalier print, which has been such a constant in the history of the brand becoming its true signature, has been revisited and revamped, developing an elegant and polished eye-catching layout, staging gold reflexes, lights and shades that raise in depth the contrast with the background.” Not only that, but it changes throughout the day! The texture and reflex change to resemble the effect of the sun, rising and falling. 

Have you noticed these lavish sites? What are your favorites?

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