Inside Perfume

Privé Babylone by Armani

Posted on: August 15, 2008


I love how rich, and sophisticated Armani fragrances smell. I discovered through Chandler Burr’s Scent Notes (part of T Magazine’s “The Moment Blog”), that Armani has a perfume or collection called Armani Privé. In the post Burr reviews the Vétiver Babylone member of this collection.

Chandler Burr is a very articulate writer for T, the New York Times Style Magazine. I am actually reading his book right now too, The Perfect Scent, in which Burr documents the creative processes of Jean-Claude Ellena for Hermès, and Sarah Jessica Parker for Coty. So far it’s very interesting, but I’ll save that for another post.

Burr  first of all compares the Privé collection to others such as Chanel’s Exclusifs and Tom Ford’s Private Blend, calling it the final answer to the “idea of a high-end collection of exquisite perfumes.” He criticizes Armani for not marketing on their Italian heritage, giving the collection French names. However, he praises the idea of a unisex fragrance, claiming “none of the truly good collections are gendered.” On the fragrance, Burr calls it “cool isolation,” and quite humorously “the next generation of ‘the car smell,’ the odor of a luxury car of the future.” I love the way he writes! Being sincere though, he says: “Vétiver Babylone hovers over the skin. It radiates quiet, pure as light.” Sounds amazing! I can’t wait to try it!


Click here to read Scent Notes | Privé Babylone by Armani By Chandler Burr


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