WWD reported today that parisian perfumer Creed signed a lease for a space on Madison Avenue in New York, near 67th Street. Creed is one of the oldest family businesses in the world, founded in 1760. Creed is currently operated by the sixth generation of Creed men, Olivier Creed, and is all lined up for his son, 28 year old Erwin. Olivier maintains a tradition in creating high quality scents. They still produce using hand methods, the way they did when Creed was founded, including maceration and filtration. With a history like that it’s no wonder Creed’s clients range from Hollywood celebrities to royalty. Find out more about Creed and their fragrances at creedperfumes.us.