Last week Parlux Fragrances announced  an agreement with Iconic LLC, the licensing company of Hip Hop Legend Jay-Z. The agreement includes individual fragrance licenses for hip hop artist Kanye West, and pop singer Rihanna. Parlux has had luck with celebrity fragrances, such as Paris Hilton and Jessica Simpson, and continues to roll out exciting new licenses like the upcoming Queen Latifa fragrance and Mark Echo. Along with the big announcement of Rihanna and Kanye West fragrances comes the hope for other licenses as well. Parlux said that they are negotiating a Jay-Z fragrance, and are “in discussions with a well-established female artist.” Let’s see… Jay-Z… a well-established female artist… Who is Beyoncé?! I think they obviously want us to suspect this is Beyoncé. Parlux Chariman and CEO, Neil Katz, said they expect to announce who the secret female is within a month. 

Mark my words… Beyoncé!